Faster, repeatable intelligence on fitness culture
A leading global energy drink brand needed faster, repeatable intelligence on how young men actually think about fitness to inform their media strategy. MOXii built a curated Gen Z Fitness Culture Council of 18-24-year-olds across the US, capable of delivering actionable insights on fitness culture every week. The result was a validated map of where their brand mythology resonates, where execution falls short, and a repeatable insights engine ready to run ahead of every planning cycle.
Flagship testing couldn't keep pace with a fast-moving audience
Ahead of their media planning cycle, brand leaders needed to know whether their brand mythology still connected with young men's fitness aspirations today. Flagship content testing was too slow and too polished for a fast-moving audience.
They needed a rapid, qualitative read on real training habits from their target audience.
A curated Gen Z council, built for weekly insight
Built a curated Gen Z community of 18-24-year-olds across US cities, recruited for their standing inside fitness, sports, and culture. MOXii powered weekly research studies over WhatsApp, surfacing real training habits and trusted creators.
MOXii captured raw text, voice, and images and turned it into actionable insights reports within days, giving the marketing team direct, unfiltered access to how this generation trains, who they trust, and what they reject, on a cadence they can rely on every week.